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You're here: Home » SWOT

Marketing Plan: the Key to Successful Marketing Strategy

December 13, 2022 by Angela Hausman 13 Comments

sustainable competitive advantage

We've all heard tales of businesses formed without a marketing plan or with one that fits on a … [Read more...]

Filed Under: Marketing Strategy Tagged With: 5 forces model, e-commerce, GDP, goals, hyper competition, marketing plan, situation analysis, strategic planning, SWOT

How a Detailed Marketing Plan Can Explode your Performance

November 3, 2020 by Angela Hausman

detailed marketing plan

Running a business is great, but it can also be a minefield ready to take down the unsuspecting or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: action plans, detailed marketing plan, environmental scan, market performance, ROI, SWOT

Definition of Marketing Series: Definition of Marketing Strategy

April 30, 2020 by Angela Hausman

definition of marketing series

This installment of the Definition of Marketing Series looks at the definition of marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: KPI, Marketing Strategy, metrics, perceptual maps, product-market grids, SWOT, target markets


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