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You're here: Home » sustainable competitive advantage

Build Competitive Advantage: Back to Marketing Basics

September 10, 2013 by Angela Hausman

swimming in the red ocean.

In my continuing series, "Back to Marketing Basics", today let's talk about building competitive … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: Apple, competitive advantage, Dell, Ford, Giant, Steve Jobs, sustainable competitive advantage

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

sustainable competitive advantage

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Amazon, Apple, brand, Coke, competitive advantage, Dell, environmental scan, Google, IBM, Intel, LL Bean, Marketing Strategy, Nordstrom's, Starbucks, sustainable competitive advantage

Metrics and Focus Groups: Ask a Marketing Expert

February 6, 2011 by Angela Hausman

Ask a Marketing Expert

We didn't have a guest with us for Ask a Marketing Expert so we could focus on questions. Mostly, we … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: advertising, crowdsourcing, digital services, entrepreneurs, facebook, fan pages, focus groups, life span, market planning, metrics, Microsoft, Northrup Grumman, startups, strategy, sustainable competitive advantage, target audience, tech, tech cocktail, twitter


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.