MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Growth Tools
  • Blog
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » sustainable competitive advantage

Build Competitive Advantage: Back to Marketing Basics

September 10, 2013 by Angela Hausman

swimming in the red ocean.

In my continuing series, "Back to Marketing Basics", today let's talk about building competitive … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Analytics, Marketing Strategy Tagged With: Apple, competitive advantage, Dell, Ford, Giant, Steve Jobs, sustainable competitive advantage

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

sustainable competitive advantage

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Amazon, Apple, brand, Coke, competitive advantage, Dell, environmental scan, Google, IBM, Intel, LL Bean, Marketing Strategy, Nordstrom's, Starbucks, sustainable competitive advantage

Metrics and Focus Groups: Ask a Marketing Expert

February 6, 2011 by Angela Hausman

Ask a Marketing Expert

We didn't have a guest with us for Ask a Marketing Expert so we could focus on questions. Mostly, we … [Read more...]

Filed Under: Ask a Marketing Expert, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: advertising, crowdsourcing, digital services, entrepreneurs, facebook, fan pages, focus groups, life span, market planning, metrics, Microsoft, Northrup Grumman, startups, strategy, sustainable competitive advantage, target audience, tech, tech cocktail, twitter

Connect with us:

MarketingLetterBuild a BrandGoogle+LinkedIN


Now, through Nov. 30 get a 40% discount on some options, plus free site migration

Join our Community

* indicates required
digital marketing strategy

Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

google rank checker

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

Follow us for the best of the web!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Analytics in Action
  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Analytics
  • Customer Relationship Management
  • Innovation Marketing
  • Social Media Tools
  • Back to Marketing Basics
  • consumer experience
  • mobile marketing strategy
  • Social Good Sundays
  • Content Marketing
  • Privacy, Cookies, and Terms of Use

Copyright © 2021 · Parallax Pro Theme on Genesis Framework · WordPress · Log in