MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Growth Tools
  • Insights
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » survey

Marketing Analytics with SPSS

September 8, 2010 by Angela Hausman

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: AMOS, business intelligence, CLV, Cognos, constructs, customer lifetime value, data collection, data mining, discriminant, excel, graphs, hyperresearch, key performance indicators, logit, marketing, Marketing Analytics, marketing dashboards, nvivo, predictive analytics, regression, SPSS, structural equation modeling, survey, text analysis

Connect with us:

MarketingLetterBuild a BrandGoogle+LinkedIN

Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.