As you can see from the chart above, the average cost for a 30-second Super Bowl Ad grows … [Read more...]
Race to the Super Bowl Ads
With the Super Bowl coming up on Friday, fans and athletes are gearing up for the game. Just as the … [Read more...]
How Do You Know You Just Wasted $4.5 Million on a Super Bowl Ad
While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter … [Read more...]
It’s All About the Click: Traditional media versus digital media versus social media
Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding … [Read more...]