MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » success

Benchmarking to Improve Your ROI

March 14, 2022 by Angela Hausman

benchmarking to improve your ROI

Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]

Filed Under: Marketing Analytics Tagged With: benchmarking, customer satisfaction, marketing, Marketing Strategy, performance, profitability, return on investment, ROI, sales, success

White House Correspondent’s Dinner: Digital Correspondents?

April 29, 2013 by Angela Hausman

social media marketing

After President Obama's repeat performance at this year's White House Correspondent's Dinner, one … [Read more...]

Filed Under: Social Media Marketing Tagged With: blog, blogging, digital correspondent, social media, success

How to Create Great Video Content to Support Social Media Marketing Success

January 17, 2013 by Angela Hausman

ask a marketing expert

You've probably heard a lot of buzz recently about the huge impact of video content on social media … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: convert visitors, facebook, Google, SEO, social media, social media marketing, success, twitter, video, video content

Does Blogging Fit in a World of Social Media Domination?

December 30, 2011 by Angela Hausman

blogging and social media

Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: American Express, blog, blogging, British Telecom, King Arthur Flour, marketing, Open Forum, social media, social media marketing strategy, social media strategy, success

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

predictive analytics maximize ROI

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer, convenience, marketing, Marketing Strategy, primary market, product, product market grid, profit, safety, success


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.