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You're here: Home » strategy

Definition of Marketing and Its Impact on Strategy

January 26, 2023 by Angela Hausman 8 Comments

definition of marketing series

The first in a series of videos on marketing and strategy is this video on the definition of … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, marketing, price, strategy

Porter’s 5 Forces in the Age of Social Media

June 29, 2022 by Angela Hausman

porter's 5 forces model

Porter's 5 Forces model depicts existing competition and the prospects for new competitors.  … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: collaboration, competition, cooptition, marketing, Porter's 5 forces, social media, strategy

How Not to Grow Your Business According to the Pros

March 13, 2019 by Angela Hausman

grow your business

When it comes to business, growth is always critical. Your ability to achieve growth goals … [Read more...]

Filed Under: Marketing Strategy Tagged With: grow your business, Innovation Marketing, market failure, market testing, strategy

Content Marketing on a Tight Budget – How to Make It Work

December 15, 2016 by Angela Hausman

making money on a tight budget

Content marketing on a tight budget is challenging, straining both financial and human capital … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: blogging, content marketing, content marketing on a tight budget, keyword optimization, SEO, strategy

Just DO It – 5 Content Marketing Strategies for Success

February 4, 2016 by Angela Hausman

content marketing dillemma

This is how I feel when someone tells me content marketing doesn't work. Just like the gym … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: content marketing, metrics, strategy

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.