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You're here: Home » strategic plan

4th and Goal Setting: Monitoring, and Achieving Your Goals

October 19, 2011 by Angela Hausman

goal striving

After working with small businesses for 25 years and teaching students marketing strategy for almost … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: goal setting, goals, marketing, marketing plan, Marketing Strategy, strategic plan

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan


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