What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]
Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage
Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]
Attracting Social Media Fans: Give ‘Em What They Want
We all know the value of social media fans: they spread your message through their … [Read more...]
Why Would You Buy a Bad Product?
Why buy a bad product? I guess it depends on your definition of bad. Products that hurt people … [Read more...]
Marketing Relationships
Sorry to disappoint, but today I'm talking about forming relationships in a marketing context rather … [Read more...]