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Brand Strategy 101

July 28, 2014 by Angela Hausman

unique selling proposition

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: 1984, Apple, brand, brand marketing, Cultural Branding, David Aaker, Douglas Holt, Forbes, George Orwell, Huffington Post, Iconic Brands, Inc., McDonalds, Nike, Starbucks, The Marlboro Man, Tiger Woods

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

sustainable competitive advantage

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Amazon, Apple, brand, Coke, competitive advantage, Dell, environmental scan, Google, IBM, Intel, LL Bean, Marketing Strategy, Nordstrom's, Starbucks, sustainable competitive advantage

Attracting Social Media Fans: Give ‘Em What They Want

July 29, 2011 by Angela Hausman

  We all know the value of social media fans: they spread your message through their … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, community, Dove, facebook, Google, pr, Progressive Insurance, social media, social media fans, social networks, Starbucks, State Farm, Taylor Swift

Why Would You Buy a Bad Product?

February 10, 2011 by Angela Hausman

Why buy a bad product? I guess it depends on your definition of bad. Products that hurt people … [Read more...]

Filed Under: Marketing Strategy Tagged With: Android, Apple, AT&T, Beta, Business Week, celebrities, cheap, consumers, Ford, iPhone, lifestyle, product, quality, Sony, Starbucks

Marketing Relationships

June 22, 2010 by Angela Hausman

influence

Sorry to disappoint, but today I'm talking about forming relationships in a marketing context rather … [Read more...]

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, marketing, marketing relationships, Maslow's Hierarchy of Needs, Match.com, Starbucks, supply chain

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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