Starbucks Archives

Brand Strategy 101

July 28, 2014 by Angela Hausman

What do Apple, Coke, HP, Oreo, McDonald's, Wal-Mart, P&G, Starbucks, and Nike having common? … [Read more...]

Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage

May 8, 2013 by Angela Hausman

Continuing our series on "Back to Marketing Basics" today we'll discuss sustainable competitive … [Read more...]

Attracting Social Media Fans: Give ‘Em What They Want

July 29, 2011 by Angela Hausman

We all know the value of social media fans: they spread your message through their … [Read more...]

Why Would You Buy a Bad Product?

February 10, 2011 by Angela Hausman

Why buy a bad product? I guess it depends on your definition of bad. Products that hurt people … [Read more...]

Marketing Relationships

June 22, 2010 by Angela Hausman

Sorry to disappoint, but today I'm talking about forming relationships in a marketing context rather … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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