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Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Attensity, IBM, SAP, SAS, Stanford, text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer, Wharton

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