The amount of digital data is exploding. Don't believe me. Here are some stats: The amount … [Read more...]
Is Your Data Taking the 5th?
Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]
7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel
Digital marketing (or internet marketing) reached an inflection point about a year ago. It grew up … [Read more...]
Social Media as Market Research
Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]
Listening in Social Media
I've been working all day on a presentation for the DC chapter of AMA. The topic is listening in … [Read more...]
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