The amount of digital data is exploding. Don't believe me. Here are some stats: The amount … [Read more...]
Is Your Data Taking the 5th?
Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]
7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel
Digital marketing (or internet marketing) reached an inflection point about a year ago. It grew up … [Read more...]
Social Media as Market Research
Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]
Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy
Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. Even if … [Read more...]