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You're here: Home » SPSS

Managing the Digital Data Explosion To Achieve Success

May 3, 2016 by Angela Hausman

digital data management

The amount of digital data is exploding. Don't believe me. Here are some stats: The amount … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: big data, data management, digital data, IBM, Marketing Analytics, SAS, SPSS, SQL

Is Your Data Taking the 5th? Use Analytics to Make Data Talk

November 14, 2014 by Angela Hausman

social media analytics

Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: descriptive analytics, Hadoop, IBM, Modeler, Oracle, predictive analytics, SAP, SAS, SPSS

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy.  Even if … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

Marketing Analytics with SPSS or How to Manage Your Data for Insights

September 8, 2010 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: business intelligence, CLV, Cognos, data mining, key performance indicators, marketing dashboards, predictive analytics, SPSS, text analysis

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.