SPSS Archives

Managing the Digital Data Explosion

May 3, 2016 by Angela Hausman

The amount of digital data is exploding. Don't believe me. Here are some stats: The amount … [Read more...]

Is Your Data Taking the 5th?

November 14, 2014 by Angela Hausman

Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]

7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel

January 23, 2014 by Angela Hausman

Digital marketing (or internet marketing) reached an inflection point about a year ago. It grew up … [Read more...]

Social Media as Market Research

February 12, 2013 by Angela Hausman

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. Even if … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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