Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]
Why Predictive Analytics is Better than Stuffing with Turkey
Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
Getting Customers to Your E-Commerce Store
This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as … [Read more...]
Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising
Traditional advertising just doesn't work in social media -- at least that's what most folks working … [Read more...]
Is Social Media KILLING Brands?
That's the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive … [Read more...]