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The Psychology of Customer Decision-Making

July 12, 2016 by Angela Hausman

customer decision-making

Ever wonder about the process of customer decision-making? Or, why you should care? In today's … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: customer decision-making, customer delight, customer satisfaction, customers, market performance, social networks

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

predictive analytics

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Filed Under: Analytics in Action Tagged With: correlation, data mining, descriptive analytics, hyperresearch, marketing, nvivo, predictive analytics, predictive model, social media performance, social networks, spurious correlation

Getting Customers to Your E-Commerce Store

April 25, 2013 by Angela Hausman

This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: advertising, e-commerce, social networks

Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising

April 8, 2013 by Angela Hausman

social media analytics

Traditional advertising just doesn't work in social media -- at least that's what most folks working … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, California Tortilla, Facebook insights for business, Google Analytics, Hubspot, social media, social networks, Taylor Swift, traditional advertising

Is Social Media KILLING Brands?

February 8, 2013 by Angela Hausman

social media killing brands?

That's the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brands, marketing, social media, social media killing brands, social media marketing, social networks

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.