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    • Resume – Angela Hausman, PhD
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What Is Social Media Marketing? 5 Things Social Media Marketing Is NOT

May 1, 2012 by Angela Hausman

getting your message heard

What is Social Media Marketing? That's a stupid question, you say.  Of course I know what social … [Read more...]

Filed Under: Facebook Business Marketing, Social Media Marketing Tagged With: advertising, channel, objectives, social media, social media marketing, Social network, strategy

Managing Your Social Media Metrics for Success

October 22, 2011 by Angela Hausman

predictive analytics maximize ROI

Recent changes in Google Analytics (merging webmaster tools into your analytics account), enhanced … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics Tagged With: Facebook Insights, Google Analytics, KPI, marketing, social media, Social Media Metrics, Social network

What We Have Here is a Failure to Communicate

September 19, 2011 by Angela Hausman

streaming video

Specifically, the whole Netflix fiasco shows just what can happen when a firm doesn't communicate … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing Tagged With: Amazon, communicate, communication, Netflix, social media, Social network

6 Weapons of Influence in Social Media

August 24, 2011 by Angela Hausman

A couple of weeks ago I discussed the first 3 weapons of influence and today I'd like to talk about … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: ask a marketing expert, authority, brand, brand image, Cialdini, convert, influence, liking, Quora, scarcity, social media, Social network

Digital Word of Mouth: Can You Trust ‘Em?

March 25, 2011 by Angela Hausman

Social Media Marketing is Digital Word of Mouth Word of mouth is much more valuable in getting … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, digital word of mouth, Jay Baer, marketing, social media, Social network

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.