What is Social Media Marketing? That's a stupid question, you say. Of course I know what social … [Read more...]
Managing Your Social Media Metrics for Success
Recent changes in Google Analytics (merging webmaster tools into your analytics account), enhanced … [Read more...]
What We Have Here is a Failure to Communicate
Specifically, the whole Netflix fiasco shows just what can happen when a firm doesn't communicate … [Read more...]
6 Weapons of Influence in Social Media
A couple of weeks ago I discussed the first 3 weapons of influence and today I'd like to talk about … [Read more...]
Digital Word of Mouth: Can You Trust ‘Em?
Social Media Marketing is Digital Word of Mouth Word of mouth is much more valuable in getting … [Read more...]