Are you "nice" in your social media posts or are you spammy? Nice social media posts engage and … [Read more...]
A Measurement Plan for Social Media
If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]
Analytics: Social Media Marketing Grows Up
Social media is changing -- and analytics are leading this transformation. Yet, surprisingly, when … [Read more...]
Marketing is DEAD??????
That's the headline from a recent HBR (HARVARD BUSINESS Review) article -- Marketing is Dead!. Huh? … [Read more...]
5 Tactics for Building a Brand Using Social Media
My new book -- Social Media Marketing: The Art and Science of Building a Brand is full of ideas for … [Read more...]
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