Managing your social media metrics for success was never easier than it is with GA4, the most recent … [Read more...]
Integrating Social Media into Your Marketing Strategy
Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]
Marketing Strategy: Customer Relationship Management
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]
Service Failure Recovery: I Screwed Up, Now What?
pFace it. We don't always play our A-game when it comes to delivering superior service. And it's … [Read more...]
A Measurement Plan for Social Media
If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]