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Service Failure Recovery: I Screwed Up, Now What?

May 5, 2020 by Angela Hausman

customer service

pFace it.  We don't always play our A-game when it comes to delivering superior service.  And it's … [Read more...]

Filed Under: consumer experience, Marketing Strategy Tagged With: service failure, social media, Social network

A Measurement Plan for Social Media

August 4, 2014 by Angela Hausman

measurement plan

If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Adobe Social, advertising, Buffer, communication, ExactTarget, IBM Cognos, measurement plan, measurement plan for social media, Measuring Performance, Media Measurement, Salesforce, social media, social media analytics, Social network, SocialBakers

Analytics: Social Media Marketing Grows Up

September 20, 2012 by Angela Hausman

social media roi

Social media is changing -- and analytics are leading this transformation.  Yet, surprisingly, when … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, community, consumers, DC Tech Week, engagement, evangelism, market, Radian6, social media marketing, Social network, traditional advertising

Marketing is DEAD??????

August 12, 2012 by Angela Hausman

social media marketing success

That's the headline from a recent HBR (HARVARD BUSINESS Review) article -- Marketing is Dead!. Huh? … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: HBR, influencers, marketing is dead, NASA, Robert Kozinets, social media, social media marketing, Social network, traditional media

The Future of Social Networks

May 22, 2012 by Angela Hausman

The future of social networks Lots of changes going on in social networks -- the Facebook IPO on … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Social Media Marketing Tagged With: bowling alone, Branding, facebook, Google, lawsuit, linkedin, marketing, Robert Putnam, social media, social media marketing, Social network, traditional marketing, twitter

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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