At the start of every semester, I tell each new class in my intro to marketing class that marketing … [Read more...]
Technology Changes and Their Impact on Your Marketing Strategy
Technology changes abound and, if our grandparents (or great-grandparents) came back today, they … [Read more...]
Porter’s 5 Forces in the Age of Social Media
Porter's 5 Forces model depicts existing competition and the prospects for new competitors. … [Read more...]
Is Traditional Market Research DEAD? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep … [Read more...]
27 Resources for Assessing and Maximizing Social Media ROI
Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]