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Is Traditional Market Research DEAD? Market Research in Today’s World

February 22, 2021 by Angela Hausman 9 Comments

digital analytics

Many firms struggle to meet the obligations necessary to stay in business. When struggling to keep … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: digital marketing, listening in social media, reliability, social media, traditional marketing research, validity

27 Resources for Assessing and Maximizing Social Media ROI

February 17, 2021 by Angela Hausman 3 Comments

measuring ROI

Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]

Filed Under: Marketing Analytics Tagged With: AIDA, Google Analytics, marketing funnel, metrics, ROI, social media

How to Make Money Online: 9 Secrets to Drive Business Growth

February 15, 2021 by Angela Hausman 11 Comments

digital marketing strategy

If you're serious about driving success, you likely read hundreds of books and blog posts, attended … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: analytics, email marketing, facebook, making money online, market research, Marketing Strategy, social media, social media success, twitter

Social Media Marketing Success: Building a Sound Strategy

February 11, 2021 by Angela Hausman 2 Comments

build customer delight

To achieve social media marketing success, you must build a sound marketing strategy, which is a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand obsessives, marketing, profitability, relationships, social media

13 Keys to Success in Digital Marketing in a Single Map

November 24, 2020 by Angela Hausman

key to success in digital marketing

Humans are visual animals and we learn better from visual information than in writing. So, when I … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital advertising, Marketing Analytics, SEO, social media

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.