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Why a Blog is Better Than Facebook

June 19, 2020 by Angela Hausman

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Many folks don't even consider a blog part of their social media strategy and there are lots of … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy Tagged With: blog, facebook, Google, social media, social media strategy

How to Explode ROI With the RIGHT Market Segment

October 31, 2014 by Angela Hausman

balance costs with value from customers

In today's edition of Analytics in Action, let's talk about how CLV (Customer Lifetime Value) can … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics in action, ConversionXL, Custora, Darden School of Business, forecasting, RJMetrics, social media strategy

Solving the Content Marketing Dilemma

June 16, 2014 by Angela Hausman

content marketing dillemma

Do you have a content marketing strategy? Do you have the resources necessary to implement your … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: AddThis, Adwords, content marketing, content marketing strategy, Google, hootsuite, market performance, Outbrain, Panda, social media strategy, SproutSocial

6 Facts About Social Media Marketing

December 1, 2013 by Angela Hausman

instagram marketing

Is your business using digital and social media marketing? Are you getting the most out of your … [Read more...]

Filed Under: Marketing Strategy Tagged With: Business 2 Community, digital marketing, PowToon, social media marketing, social media strategy

Building a Comprehensive Social Media Strategy

October 6, 2013 by Angela Hausman

content marketing

Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, content marketing, content marketing strategy, goals, KPI's, ROI, social media marketing, social media strategy

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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