Most social media firms struggle with assessing the market performance of their social media … [Read more...]
Why Predictive Analytics is Better than Stuffing with Turkey
Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]
Social Media Analytics: Data ≠ Information
I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]
Social Media Analytics: Capture, Understand, Present
Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]