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You're here: Home » social media performance

A Four Factor Model for Assessing Social Media Performance

May 13, 2022 by Angela Hausman 4 Comments

roi of content marketing

Most social media firms struggle with assessing the market performance of their social media … [Read more...]

Filed Under: Marketing Analytics Tagged With: content marketing, CoreMetrics, ROI, social media performance

Why Predictive Analytics is Better than Stuffing with Turkey

November 24, 2014 by Angela Hausman

predictive analytics

Yum. Maybe I'm just channeling Thanksgiving -- which is only a few days away, but this title just … [Read more...]

Filed Under: Analytics in Action Tagged With: correlation, data mining, descriptive analytics, hyperresearch, marketing, nvivo, predictive analytics, predictive model, social media performance, social networks, spurious correlation

Social Media Analytics: Data ≠ Information

August 6, 2014 by Angela Hausman

social media analytics

I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: 4-factor model, Fishbein and Ajzen, social media analytics, social media insights, social media performance, strategic marketing, tactical insights

Social Media Analytics: Capture, Understand, Present

July 30, 2014 by Angela Hausman

using big data to make money

Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: business intelligence, data-driven strategy, Google Analytics, IBM, MIT, Sloan, social media analytics, social media performance


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