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Students Helping Startups: Teaching Social Media Marketing

December 22, 2011 by Angela Hausman

social media marketing

As you might recall, I taught a social media marketing class during Fall semester at Howard … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Guy Kawasaki, Jess3, marketing, Scott Monty, social media marketing, social media marketing strategy, Techcoctail

Definition of Marketing Series: Relationship Marketing

January 30, 2011 by Angela Hausman

In this installment of the Definition of Marketing Series we learn about relationship marketing. … [Read more...]

Filed Under: consumer experience, Customer Relationship Management, Marketing Strategy Tagged With: marketing, Marketing Strategy, relationship marketing, retention, social media, social media marketing, social media marketing strategy, value

Integrating Social Media into Your Marketing Strategy

October 28, 2010 by Angela Hausman

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

Marketing Strategy Last Week and Upcoming

September 12, 2010 by Angela Hausman

social media listening

As I normally do on Sundays, this post will recap marketing strategies and social marketing topics … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: AOL, brand, brand management, brand mentions, Brian Solis, conversation index, direct marketing module, listening post, manage your brand, marketing, Marketing Analytics, marketing metrics, Marketing Research, Marketing Strategy, social media, social media marketing strategy, SPSS, Terry Ebaugh, twitter

5 Reasons You Shouldn’t Use Social Network Marketing

August 5, 2010 by Angela Hausman

social media support your local business

Everyone seems to be doing social network marketing.  Everyone tells you you should be doing social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: internet, marketing, Marketing Strategy, organizational conflict, social media, social media marketing, social media marketing strategy, Social network, social network marketing, social space, strategic, success, traditional media, tweets

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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