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You're here: Home » social media marketing strategy

Integrating Social Media into Your Marketing Strategy

January 13, 2023 by Angela Hausman 11 Comments

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

Social Media Marketing Strategy: Affiliate Marketing

August 21, 2013 by Angela Hausman

social media marketing

What is Affiliate Marketing? Put simply, affiliate marketing is much like retailing -- you're … [Read more...]

Filed Under: Marketing Strategy Tagged With: affiliate marketing, Clickbank, Google Adsense, social media marketing strategy, track performance

Analytics: Social Media ROI

June 7, 2012 by Angela Hausman

measuring ROI

Calculating Social Media ROI (Return on Investment) is a little tricky.  So many folks don't bother … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics, assess, market, marketing, metrics, social media marketing strategy, social media ROI

Does Blogging Fit in a World of Social Media Domination?

December 30, 2011 by Angela Hausman

blogging and social media

Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: American Express, blog, blogging, British Telecom, King Arthur Flour, marketing, Open Forum, social media, social media marketing strategy, social media strategy, success


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.