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Back to Marketing Basics: Market Research in the Digital Age

June 16, 2020 by Angela Hausman

Market research guides your marketing strategy and should underpin everything you do as a business. … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: listening, market research, social media listening

Social Media Analytics: A Rose by Any Other Name

August 19, 2013 by Angela Hausman

A rose by any other name -- social media listening, social media analytics, and social media … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Brandwatch, Cognos, social media analytics, social media intelligence, social media listening

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