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Back to Marketing Basics: Market Research in the Digital Age

June 16, 2020 by Angela Hausman

ask a marketing expert

Market research guides your marketing strategy and should underpin everything you do as a business. … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: listening, market research, social media listening

Social Media Analytics: A Rose by Any Other Name

August 19, 2013 by Angela Hausman

social media intelligence

A rose by any other name   -- social media listening, social media analytics, and social media … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Brandwatch, Cognos, social media analytics, social media intelligence, social media listening


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.