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You're here: Home » Social Media Examiner

A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

social media direction

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital analytics, digital compass, hyperresearch, IBM Cognos, KPI, Razor Social, Social Media Examiner

How to Map Goals to Reports: Analytics in Action

October 10, 2014 by Angela Hausman

creating analytics that matter

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics Tagged With: analytics in action, goals, KPI, metrics, MOZ, Social Media Examiner

6 Rules to Rock LinkedIn For Lead Generation

July 14, 2014 by Angela Hausman

linkedin for lead generation

Mark Lerner, from Octopost, sent me this infographic a few weeks ago and I promised to share it with … [Read more...]

Filed Under: Social Media Marketing Tagged With: Hubspot, linkedin, LinkedIn for lead generation, social media, Social Media Examiner

5 Steps for Data-Driven Digital Marketing That Improves Performance

April 30, 2014 by Angela Hausman

marketing funnel

I know I've said this before, but there are vast differences between traditional media and social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, CoreMetrics, Data Driven Marketing, Jason Falls, KPI's, Omniture, ROI, social media, Social Media Examiner, social networking, SproutSocial, traditional marketing

Using a Newsletter to Support Social Media

June 26, 2012 by Angela Hausman

newsletter

Not everything you do to help make money blogging is done from your blog -- some things are done … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: email marketing, marketing, measurable objectives, Michael Stelzner, newsletter, Social Media Examiner, strategy

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.