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A Digital Analytics Compass to Give Your Strategy Direction

February 24, 2016 by Angela Hausman

social media direction

You need digital analytics because, without appropriate metrics, your social media strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: conversion funnel, digital analytics, digital compass, hyperresearch, IBM Cognos, KPI, Razor Social, Social Media Examiner

How to Map Goals to Reports: Analytics in Action

October 10, 2014 by Angela Hausman

creating analytics that matter

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analytics in action, goals, KPI, metrics, MOZ, Social Media Examiner

6 Rules to Rock LinkedIn For Lead Generation

July 14, 2014 by Angela Hausman

linkedin for lead generation

Mark Lerner, from Octopost, sent me this infographic a few weeks ago and I promised to share it with … [Read more...]

Filed Under: marketing jobs, Marketing Strategy, Social Media Marketing, social media tools Tagged With: Hubspot, linkedin, LinkedIn for lead generation, social media, Social Media Examiner

5 Steps for Data-Driven Digital Marketing

April 30, 2014 by Angela Hausman

marketing funnel

I know I've said this before, but there are vast differences between traditional media and social … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Cognos, CoreMetrics, Data Driven Marketing, Jason Falls, KPI's, Omniture, ROI, social media, Social Media Examiner, social networking, SproutSocial, traditional marketing

Using Social Media For … Sales?

June 12, 2013 by Angela Hausman

social media analytics

Businesses are using social media marketing to support a number of organizational goals, such … [Read more...]

Filed Under: Marketing Strategy Tagged With: hierarchy of effects, ROI, sales, social media, social media analytics, Social Media Examiner, social media hierarchy of effects, social media marketing, Social Media Metrics, using social media

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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