It's become increasingly important to use social media analytics to gain insights that help improve … [Read more...]
Social Media Analytics: Sentiment Analysis
I talked a little about sentiment analysis in earlier blog posts but never got deeply into the … [Read more...]
Are Social Media Analytics Lying to You?
I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]
7 Reasons Why Social Media Analytics Suck
Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]
Social Media Analytics: Data ≠ Information
I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]
