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Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

social media analytics

I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: goals, Groupsurfing, hexsee, market performance, persona, social media, social media analytics, social platforms, Vision Critical

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

social analytics suck

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Capgemini, data analyst, IBM, Kelsey Cox, KPI, Newscred, ROI, social media analytics, text analytics, unstructured data, Watson

Social Media Analytics: Data ≠ Information

August 6, 2014 by Angela Hausman

social media analytics

I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: 4-factor model, Fishbein and Ajzen, social media analytics, social media insights, social media performance, strategic marketing, tactical insights

A Measurement Plan for Social Media

August 4, 2014 by Angela Hausman

measurement plan

If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Adobe Social, advertising, Buffer, communication, ExactTarget, IBM Cognos, measurement plan, measurement plan for social media, Measuring Performance, Media Measurement, Salesforce, social media, social media analytics, Social network, SocialBakers

Social Media Analytics: Capture, Understand, Present

July 30, 2014 by Angela Hausman

using big data to make money

Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: business intelligence, data-driven strategy, Google Analytics, IBM, MIT, Sloan, social media analytics, social media performance

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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