social media analytics Archives

Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was … [Read more...]

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

Just a few years ago, businesses stumbled in the dark trying to make sense of their social media … [Read more...]

Social Media Analytics: Data ≠ Information

August 6, 2014 by Angela Hausman

I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]

A Measurement Plan for Social Media

August 4, 2014 by Angela Hausman

If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]

Social Media Analytics: Capture, Understand, Present

July 30, 2014 by Angela Hausman

Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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