MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » social media analytics

Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

social media analytics

I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: goals, market performance, persona, social media, social media analytics, social platforms

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

social analytics suck

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Capgemini, data analyst, IBM, Kelsey Cox, KPI, Newscred, ROI, social media analytics, text analytics, unstructured data, Watson

Social Media Analytics: Data ≠ Information

August 6, 2014 by Angela Hausman

social media analytics

I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: 4-factor model, Fishbein and Ajzen, social media analytics, social media insights, social media performance, strategic marketing, tactical insights

A Measurement Plan for Social Media

August 4, 2014 by Angela Hausman

measurement plan

If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Adobe Social, advertising, Buffer, communication, ExactTarget, IBM Cognos, measurement plan, measurement plan for social media, Measuring Performance, Media Measurement, Salesforce, social media, social media analytics, Social network, SocialBakers

Social Media Analytics: Capture, Understand, Present

July 30, 2014 by Angela Hausman

using big data to make money

Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: business intelligence, data-driven strategy, Google Analytics, IBM, MIT, Sloan, social media analytics, social media performance

Next Page »

Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.