I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]
7 Reasons Why Social Media Analytics Suck
Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]
Social Media Analytics: Data ≠ Information
I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) … [Read more...]
A Measurement Plan for Social Media
If you're a frequent visitor to this blog, you know social media measurement is an important focus, … [Read more...]
Social Media Analytics: Capture, Understand, Present
Every day, it seems, a new tool appears claiming to solve the social media analytics problem. Just … [Read more...]