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With a Social Listening Post, You Need to Analyze the Data

November 18, 2022 by Angela Hausman 12 Comments

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]

Filed Under: Marketing Analytics Tagged With: analyze data, complaint handling, customer service, effective listening, listening, self service technologies, social listening, unstructured data

4 Ways to Plan for the Future of Your Brand

July 30, 2020 by Angela Hausman

One of the hardest and yet most valuable things you can do for your brand is to plan for the future … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital listening, future of your brand, market orientation, market sensing, social listening

4 Proven Techniques for Using Social Media Analytics for Conversion

July 18, 2013 by Angela Hausman

Knock-knock… As a marketing agency, you’ve been there. A new potential client circulates an RFP … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: C.F. Maier, content analysis, facebook, Google, Innovative Marketing Resources, social listening, social media analytics, SocialEars, twitter

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.