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Social Media Strategy: What Makes an Influencer?

March 18, 2020 by Angela Hausman

influence marketing

In social media, finding influencers, getting them talking about your brand, and mobilizing their … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand strategy, consumer culture, influence, influencers, music, social influence

7 Tips for Event Planning to Capitalize on Social Influence

August 26, 2013 by Angela Hausman

Event planning is different with social media In the past, influencers were local celebrities and … [Read more...]

Filed Under: Marketing Strategy Tagged With: event planning, influencers, Klout, NASA, President Obama, Redskins, social influence, social media, twitter

Customer Insights Create Competitive Advantage

May 30, 2013 by Angela Hausman

social media support your local business

Online commerce is changing -- FAST! A strategy where tech weenies used to dominate is quickly … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: advertising, customer insights, Digital Customer, IBM, Macy's, market research, marketing, Marketing Strategy, mobile marketing, QR codes, shopkick, smarter commerce, smartphones, social influence, social media, word of mouth

Marketing Strategy: Is Impersonal Influence Ethical

August 2, 2010 by Angela Hausman

pricing

Last week, we discussed personal or social influence as a tool of marketing strategy.  Today, we are … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, consumer attitudes, consumer behavior, cultures, ethics, influence, Influence: The Psychology of Persuasion, Kent Monroe, Marketing Strategy, price, pricing strategy, product cues, psychological pricing, Robert Cialdini, scarcity, semiotics, signs, social influence

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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