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How To: Digital Marketing

January 9, 2014 by Angela Hausman

social media marketing success

In today's How To, I'm sharing perspectives about digital marketing -- which includes all electronic … [Read more...]

Filed Under: Google Adwords, Social Media Marketing Tagged With: Adwords, digital marketing, mobile, shopkick

Customer Insights Create Competitive Advantage

May 30, 2013 by Angela Hausman

social media support your local business

Online commerce is changing -- FAST! A strategy where tech weenies used to dominate is quickly … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: advertising, customer insights, Digital Customer, IBM, Macy's, market research, marketing, Marketing Strategy, mobile marketing, QR codes, shopkick, smarter commerce, smartphones, social influence, social media, word of mouth

Integrate Your Social Media with Offline Advertising

December 10, 2012 by Angela Hausman

social media marketing success

Integrating Online and Offline Marketing Cross listing Set up your social media with memorable … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: customers, offline advertising, shopkick, social media, social media marketing

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman

sustainable competitive advantage

My prior post covered the first half on How to Create A Marketing Plan.  Today, I'm covering the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.