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Product Pricing: Back to Marketing Basics

May 22, 2014 by Angela Hausman

pricing

Product pricing is a rather thorny issue that most of us deal with from time to time: How much … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy, Social Media Marketing Tagged With: Apple, Cialdini, HP, marketing basics, product pricing, service

Service Failure Destroys Your Marketing Strategy

August 12, 2010 by Angela Hausman

service failure

You've implemented your marketing strategy and things are going great.  However, you start noticing … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing, Uncategorized Tagged With: complaints, dissatisfaction, Marketing Research, Marriott, retailers, retaliation, service, service failure, social networking, social networks, Verizon

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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.