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You're here: Home » service blueprint

Maximize Your Social Media ROI: Adapting Service Blueprints

July 3, 2011 by Angela Hausman

Social media ROI (return on investment) is probably the hottest and most debated topic in social … [Read more...]

Filed Under: Customer Relationship Management, Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Eloqua, Guy Kawasaki, Jess3, key performance indicators, KPI, marketing, ROI, service blueprint, service quality, social media, Social Media ProBook, social networks

How to Use Service Blueprints to Maximize Innovation Returns

October 6, 2010 by Angela Hausman

brand marketing

What are service blueprints? A service blueprint is a tool of a marketing strategy designed to help … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: business decisions, competitive advantage, consumer, customer, Innovation Marketing, marketing, Marketing Strategy, service blueprint, service failure, service problems, servicescapes, strategic advantage, superior service optimal customer experience

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.