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You're here: Home » sentiment analysis

The Best Social Media Analytics Tools

February 27, 2014 by Angela Hausman

google analytics

A couple of months ago, I posted a list of the top social media analytics tools. Since then, a … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Googel Analytics, google adwords, sentiment analysis, social analytics, social analytics tools, social media analytics, social media analytics tools

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

sentiment analysis

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, Chatterbox, hyperresearch, IBM, marketing, nvivo, Radian6, SAAS, Salesforce.com, SAS, sentiment analysis, social media, social media analytics, Trackur, ViralHeat

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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