Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or … [Read more...]
Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making
Developing a break-even strategy represents the best decision-making tool available to marketers … [Read more...]
Setting Your Marketing Budget: Sensitivity Analysis
In my last post, we talked about different strategies used to calculate your marketing budget. … [Read more...]