sensitivity analysis Archives

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

October 19, 2020 by Angela Hausman Leave a Comment

Developing a break-even strategy represents the best decision-making tool available to marketers … [Read more...]

Setting Your Marketing Budget: Sensitivity Analysis

May 6, 2014 by Angela Hausman

In my last post, we talked about different strategies used to calculate your marketing budget. … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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