segmentation Archives

How To Create An Adaptive Marketing Campaign Using Office 365

December 27, 2016 by Angela Hausman

We're all familiar with traditional marketing -- the kind of one-size fits all marketing approach … [Read more...]

Back to School; 5 Elements Bring Your Brand Back to Marketing Basics

August 23, 2016 by Angela Hausman

If you're like me, your newsfeed is full of those back to school pictures everyone snaps to … [Read more...]

Marketing Analytics that Drive ROI: Part 1

August 11, 2016 by Angela Hausman

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Segmenting and Target Marketing: Psychographics

March 25, 2014 by Angela Hausman

In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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