Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Back to School; 5 Elements Bring Your Brand Back to Marketing Basics
If you're like me, your newsfeed is full of those back-to-school pictures everyone snaps to … [Read more...]
Marketing Has No Definition and No Rules?
Really? Marketing has no rules and no definition. That's from a post I recently read on AdAge -- … [Read more...]
Segmenting and Target Marketing: Psychographics
In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]