We're all familiar with traditional marketing -- the kind of one-size fits all marketing approach … [Read more...]
Back to School; 5 Elements Bring Your Brand Back to Marketing Basics
If you're like me, your newsfeed is full of those back to school pictures everyone snaps to … [Read more...]
Marketing Analytics that Drive ROI: Part 1
Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Segmenting and Target Marketing: Psychographics
In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]
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