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You're here: Home » segmentation

Marketing Analytics that Drive ROI

March 1, 2021 by Angela Hausman

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

Back to School; 5 Elements Bring Your Brand Back to Marketing Basics

August 23, 2016 by Angela Hausman

back to marketing basics

If you're like me, your newsfeed is full of those back-to-school pictures everyone snaps to … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: back to marketing basics, Innovation Marketing, marketing, marketing basics, measure, monitor, personas, satisfaction, segmentation

Marketing Has No Definition and No Rules?

December 31, 2014 by Angela Hausman

the 4 p's of marketing

Really?  Marketing has no rules and no definition. That's from a post I recently read on AdAge -- … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing mix, new product development, personas, segmentation


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.