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10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman Leave a Comment

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Data Visualization: Providing Data Insights that Cause Change

February 16, 2015 by Angela Hausman

customer journey map

Great data insights don't mean much if the folks controlling change don't understand them or don't … [Read more...]

Filed Under: Analytics in Action, Marketing Analytics, Marketing Strategy Tagged With: association tree, data visualization, Datawatch, MarkLogic, predictive analytics, SAP, unstructured data, word cloud, Workday, Zoomdata

Is Your Data Taking the 5th?

November 14, 2014 by Angela Hausman

social media analytics

Some businesses struggle with the basics of social media analytics -- getting past measuring likes, … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: descriptive analytics, Hadoop, IBM, Modeler, Oracle, predictive analytics, SAP, SAS, SPSS

37 Social Analytics Tools

July 21, 2014 by Angela Hausman

social media analytics

I created a list of the top social analytics tools on list.ly and, because it's crowdsourced, the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Adobe, IBM, Oracle, Salesforce.com, SAP, SAS, social analytics tools, social media analytics, social media analytics tools

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Attensity, IBM, SAP, SAS, Stanford, text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer, Wharton

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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