I had an interesting conversation on Saturday with Mark Eduljee, who heads social listening … [Read more...]
Marketing Research: What’s Your Part-Worth?
Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]
Integrating Social Media into Your Marketing Strategy
Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]
More Pricing Tools to Help Your Social Network Marketing Strategy
Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]
Benchmarking to Improve Your ROI
Benchmarking should be an integral part of your marketing strategy because it has serious … [Read more...]