MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Insights Blog
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts – Submission to Hausman Marketing Letter
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » sales

Benchmarking to Improve Your ROI

March 14, 2022 by Angela Hausman

benchmarking to improve your ROI

Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]

Filed Under: Marketing Analytics Tagged With: benchmarking, customer satisfaction, marketing, Marketing Strategy, performance, profitability, return on investment, ROI, sales, success

Social Media Intelligence: Closing the Loop

August 5, 2013 by Angela Hausman

social media intelligence

I had an interesting conversation on Saturday with Mark Eduljee, who heads social listening … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, decision making, goals, intermediate goals, Mark Eduljee, McKinsey, metrics, Microsoft, noise, ROI, sales, social media analytics, social media intelligence, Steve Wiideman

Marketing Research: What’s Your Part-Worth?

November 1, 2010 by Angela Hausman

marketing information system graphics

Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]

Filed Under: Innovation Marketing, Marketing Research, Marketing Strategy Tagged With: conjoint analysis, Marketing Research, over-engineering, price, sales, value

Integrating Social Media into Your Marketing Strategy

October 28, 2010 by Angela Hausman

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

More Pricing Tools to Help Your Social Network Marketing Strategy

August 26, 2010 by Angela Hausman

coupons and discounts

Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: competition, customer attraction, elasticity of demand, marketing, marketing mix, Marketing Strategy, monetize your website, newsletters, price, pricing strategy, product, radical innovations, reputation, revenue management, sales, social media experts, Social network, social network marketing, videos


Join our Community

* indicates required

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.