Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Tips for Measuring the ROI of Digital Marketing and Growing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]
27 Resources for Assessing and Maximizing Social Media ROI
Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]
Like Us on Facebook. Huh?
I know you've seen it. All over the place. Businesses putting a "Like us on Facebook" banner or … [Read more...]
How a Detailed Marketing Plan Can Explode your Performance
Running a business is great, but it can also be a minefield ready to take down the unsuspecting or … [Read more...]