Face it! None of us is in this to gain Fans, Followers, Re-Pins, etc. Social media isn't some … [Read more...]
ROI: Return on Investment in Social Media Marketing
This week I continue my series of posts on Return on Investment (ROI) to support your investment in … [Read more...]
Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts
The hierarchy of effects may sound foreign to most marketers but it is a: Marketing term for the … [Read more...]
Why it’s Stupid to Measure ROI
Ok, it's not ALWAYS stupid -- but more often than not it's stupid to measure ROI in … [Read more...]
Marketing Strategy: The Pricing Element
Pricing your product right is challenging, yet when your pricing is wrong, you lose money. This … [Read more...]
