Pricing your product right is challenging, yet when your pricing is wrong, you lose money. This … [Read more...]
Marketing Analytics for Social Media
Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]
A Four Factor Model for Assessing Social Media Performance
Most social media firms struggle with assessing the market performance of their social media … [Read more...]
Benchmarking to Improve Your ROI
Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]
Marketing Analytics that Drive ROI
Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]