ROI Archives

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

August 9, 2017 by Angela Hausman

We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]

Yes, B2B Content Marketing WORKS

April 18, 2017 by Angela Hausman

I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied … [Read more...]

5 Tips for Generating ROI from Digital Marketing: Measure, Monitor, Improve

February 21, 2017 by Angela Hausman

Do you feel you're not generating enough ROI from digital marketing efforts? Or, worse, do you not … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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