Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]
A Four Factor Model for Assessing Social Media Performance
Most social media firms struggle with assessing the market performance of their social media … [Read more...]
Benchmarking to Improve Your ROI
Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]
Marketing Analytics that Drive ROI
Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Tips for Measuring the ROI of Digital Marketing and Growing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]