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You're here: Home » ROI

ROI: Return on Investment in Social Media Marketing

April 27, 2023 by Angela Hausman 3 Comments

social media roi

This week I continue my series of posts on Return on Investment (ROI) to support your investment in … [Read more...]

Filed Under: Marketing Analytics Tagged With: hierarchy of effects, investment in social media, message amplification, return on investment, ROI, social media, social networks

Hierarchy of Effects: Monitoring and Maximizing Your Marketing Efforts

March 13, 2023 by Angela Hausman 13 Comments

hierarchy of effects

The hierarchy of effects may sound foreign to most marketers but it is a: Marketing term for the … [Read more...]

Filed Under: Marketing Strategy Tagged With: decision making, hierarchy of effects, Marketing Research, monitoring, ROI, social media

Why it’s Stupid to Measure ROI

February 28, 2023 by Angela Hausman

business success

  Ok, it's not ALWAYS stupid -- but more often than not it's stupid to measure ROI in … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, hierarchy of effects, relationships, ROI, social media, trust

Marketing Strategy: The Pricing Element

October 3, 2022 by Angela Hausman

re-pricer tools in ecommerce

Pricing your product right is challenging, yet when your pricing is wrong, you lose money. This … [Read more...]

Filed Under: Marketing Strategy Tagged With: breakeven, conjoint analysis, non-price competition, quality, ROI, value

Marketing Analytics for Social Media

May 31, 2022 by Angela Hausman

Pinterest Analytics

Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, influencers, involvement, Marketing Analytics, Marketing Strategy, metrics, mobile marketing, ROI, social media conversion, social strategy, viral

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.