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Marketing Analytics for Social Media

May 31, 2022 by Angela Hausman 20 Comments

Pinterest Analytics

Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, influencers, involvement, Marketing Analytics, Marketing Strategy, metrics, mobile marketing, ROI, social media conversion, social strategy, viral

A Four Factor Model for Assessing Social Media Performance

May 13, 2022 by Angela Hausman 4 Comments

roi of content marketing

Most social media firms struggle with assessing the market performance of their social media … [Read more...]

Filed Under: Marketing Analytics Tagged With: content marketing, CoreMetrics, ROI, social media performance

Benchmarking to Improve Your ROI

March 14, 2022 by Angela Hausman

benchmarking to improve your ROI

Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]

Filed Under: Marketing Analytics Tagged With: benchmarking, customer satisfaction, marketing, Marketing Strategy, performance, profitability, return on investment, ROI, sales, success

Marketing Analytics that Drive ROI

March 1, 2021 by Angela Hausman

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

Tips for Measuring the ROI of Digital Marketing and Growing

February 25, 2021 by Angela Hausman

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: dashboards, descriptive analytics, digital marketing, market performance, Nielsen, predictive analytics, ROI

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.