ROI Archives

6 Ways Print Marketing Still Works in the Age of Digital Marketing

July 28, 2020 by Angela Hausman Leave a Comment

Print marketing was once ubiquitous throughout the industry. Practically every company worked with a … [Read more...]

Modular Email Templates: Why to Use Them and When

July 23, 2020 by Angela Hausman Leave a Comment

If done right, email marketing can produce phenomenal results with ROIs (return on investments) as … [Read more...]

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

August 15, 2017 by Angela Hausman

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

August 9, 2017 by Angela Hausman

We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Follow us for the best of the web!