In today's edition of Back to Marketing Basics I'd like to talk about innovation, more specifically … [Read more...]
Marketing, Influence, and Sustainability
Sustainability is one of the hottest terms in business today. According to Wikipedia, … [Read more...]
Influence Makes Your Social Media Marketing Strategy Work
Face it - influence makes your social media marketing strategy work. Influence gives your content … [Read more...]
Marketing Strategy: Is Impersonal Influence Ethical
Last week, we discussed personal or social influence as a tool of marketing strategy. Today, we are … [Read more...]