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You're here: Home » Robert Cialdini

Innovation: Adoption and Diffusion in the Age of Social Media

December 22, 2014 by Angela Hausman

innovation

In today's edition of Back to Marketing Basics I'd like to talk about innovation, more specifically … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: adoption and diffusion, Chris Maloney, Ev Rogers, Forrester, Innovation Marketing, innovativeness, Malcolm Gladwell, personas, Robert Cialdini

Marketing, Influence, and Sustainability

August 19, 2011 by Angela Hausman

substainability

Sustainability is one of the hottest terms in business today.  According to Wikipedia, … [Read more...]

Filed Under: Marketing Strategy Tagged With: American Marketing Association, facebook, influence, marketing, Michael Stelzner, persuasion, Robert Cialdini, Social Media Examiner, sustainability, tweets

Influence Makes Your Social Media Marketing Strategy Work

July 21, 2011 by Angela Hausman

influence

Face it - influence makes your social media marketing strategy work.  Influence gives your content … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Social Media Marketing Tagged With: commitment, Google, influence, Michael Stelzner, reciprocity, Robert Cialdini, ROI, ROI in social media, search traffic, social media, Social Media Examiner, social proof, word of mouth

Marketing Strategy: Is Impersonal Influence Ethical

August 2, 2010 by Angela Hausman

pricing

Last week, we discussed personal or social influence as a tool of marketing strategy.  Today, we are … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, consumer attitudes, consumer behavior, cultures, ethics, influence, Influence: The Psychology of Persuasion, Kent Monroe, Marketing Strategy, price, pricing strategy, product cues, psychological pricing, Robert Cialdini, scarcity, semiotics, signs, social influence

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.