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You're here: Home » return on investment

The ROI of Social Media. How Do You Measure Up?

May 15, 2013 by Angela Hausman

ROI of social media

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: algorithm, data, Fishbein and Ajzen, linear regression, predictive analytics, predictive models, return on investment, ROI, social media, social media analytics, social media marketing

ROI: Return on Investment in Social Media Marketing

March 12, 2012 by Angela Hausman

social media roi

This week I'll begin a series of posts on Return on Investment (ROI). I've devoted a lot of space … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, hierarchy of effects, marketing, message amplification, return on investment, ROI, social media, social media hierarchy, social networks

Where’s My Return on Investment (ROI)?

February 12, 2012 by Angela Hausman

OK, so you've been doing social media for awhile, but you're just not seeing the lift promised by … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brands, return on investment, ROI, social media, social media market, social media marketing, social networks, Ubervu

How to Measure Marketing ROI

October 12, 2010 by Angela Hausman

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: advertising, attitude toward the brand, brand image, brand strategy, consumer confidence, financial measures, influence, Innovation Marketing, long term, market share, marketing, marketing effectiveness, marketing metrics, marketing ROI, Marketing Strategy, profit, return on investment, return on marketing investment, ROMI, short term, social media, traditional advertising, value

Marketing Strategy: The Pricing Element

August 24, 2010 by Angela Hausman

re-pricer tools in ecommerce

How much should I charge for my product or service? Knowing how much to charge is critical for a … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: breakeven, commodty, conjoint analysis, differentiation, forecast, Marketing Strategy, non-price competition, premium price, price, quality, return on investment, ROI, targeted ROI, value

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.