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You're here: Home » return on investment

ROI: Return on Investment in Social Media Marketing

April 27, 2023 by Angela Hausman 3 Comments

social media roi

This week I continue my series of posts on Return on Investment (ROI) to support your investment in … [Read more...]

Filed Under: Marketing Analytics Tagged With: hierarchy of effects, investment in social media, message amplification, return on investment, ROI, social media, social networks

Benchmarking to Improve Your ROI

March 14, 2022 by Angela Hausman

benchmarking to improve your ROI

Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]

Filed Under: Marketing Analytics Tagged With: benchmarking, customer satisfaction, marketing, Marketing Strategy, performance, profitability, return on investment, ROI, sales, success

The ROI of Social Media. How Do You Measure Up?

May 15, 2013 by Angela Hausman

ROI of social media

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: algorithm, data, Fishbein and Ajzen, linear regression, predictive analytics, predictive models, return on investment, ROI, social media, social media analytics, social media marketing


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.