Benchmarking is an integral part of your marketing strategy because it has serious implications for … [Read more...]
The ROI of Social Media. How Do You Measure Up?
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of … [Read more...]
ROI: Return on Investment in Social Media Marketing
This week I'll begin a series of posts on Return on Investment (ROI). I've devoted a lot of space … [Read more...]
Where’s My Return on Investment (ROI)?
OK, so you've been doing social media for awhile, but you're just not seeing the lift promised by … [Read more...]
How to Measure Marketing ROI
No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]