MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Growth Tools
  • Blog
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » Radian6

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba

Top 15 Social Media Analytics Software

July 22, 2013 by Angela Hausman

sentiment analysis

It's become increasingly important to use social media analytics to manage your social media … [Read more...]

Filed Under: Marketing Strategy Tagged With: Blitzmetrics, Crowdbooster, Curalate, Google Analytics, IBM, IBM Cognos, Radian6, SAP, SAS, Simply Measured, social media, social media analytics, social media marketing, SocialEars, Sprout Social, Trackur, Ubervu, Vocus

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

sentiment analysis

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, Chatterbox, hyperresearch, IBM, marketing, nvivo, Radian6, SAAS, Salesforce.com, SAS, sentiment analysis, social media, social media analytics, Trackur, ViralHeat

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter

Social Media Analytics: How’s Your Social Media Strategy Going?

February 3, 2013 by Angela Hausman

predictive analytics

Are you really kicking your social media marketing? For too many folks the answer is: I don't … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: engagement, Google Alerts, hootsuite, Radian6, ROI, social media analytics, social media marketing, Social Mention

Next Page »

Connect with us:

MarketingLetterBuild a BrandGoogle+LinkedIN


Now, through Nov. 30 get a 40% discount on some options, plus free site migration

Join our Community

* indicates required
digital marketing strategy

Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

google rank checker

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

Follow us for the best of the web!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Analytics in Action
  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Analytics
  • Customer Relationship Management
  • Innovation Marketing
  • Social Media Tools
  • Back to Marketing Basics
  • consumer experience
  • mobile marketing strategy
  • Social Good Sundays
  • Content Marketing
  • Privacy, Cookies, and Terms of Use

Copyright © 2021 · Parallax Pro Theme on Genesis Framework · WordPress · Log in