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You're here: Home » Radian6

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba

Top 15 Social Media Analytics Software

July 22, 2013 by Angela Hausman

sentiment analysis

It's become increasingly important to use social media analytics to manage your social media … [Read more...]

Filed Under: Marketing Strategy Tagged With: Blitzmetrics, Crowdbooster, Curalate, Google Analytics, IBM, IBM Cognos, Radian6, SAP, SAS, Simply Measured, social media, social media analytics, social media marketing, SocialEars, Sprout Social, Trackur, Ubervu, Vocus

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

sentiment analysis

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, Chatterbox, hyperresearch, IBM, marketing, nvivo, Radian6, SAAS, Salesforce.com, SAS, sentiment analysis, social media, social media analytics, Trackur, ViralHeat

Social Media as Market Research

February 12, 2013 by Angela Hausman

social media market research

Social media is a fabulous market research tool! It allows you to step into everyone's living room … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Social Media Marketing Tagged With: California Tortilla, consumers, facebook, Google, hyperresearch, market research, nvivo, Radian6, social media, SPSS, Trackr, twitter

Social Media Analytics: How’s Your Social Media Strategy Going?

February 3, 2013 by Angela Hausman

predictive analytics

Are you really kicking your social media marketing? For too many folks the answer is: I don't … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: engagement, Google Alerts, hootsuite, Radian6, ROI, social media analytics, social media marketing, Social Mention

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.