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Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman 1 Comment

bade product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

Marketing Strategy: 3 Steps to Building a Better Brand

September 22, 2010 by Angela Hausman

unique selling proposition

Brand strategy, when used as part of an overall marketing strategy, is one of the most important … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: brand, brand equity, brand image, brand loyalty, durability, logo, Marketing Strategy, quality

Marketing Strategy: The Pricing Element

August 24, 2010 by Angela Hausman

re-pricer tools in ecommerce

How much should I charge for my product or service? Knowing how much to charge is critical for a … [Read more...]

Filed Under: Marketing Research, Marketing Strategy Tagged With: breakeven, commodty, conjoint analysis, differentiation, forecast, Marketing Strategy, non-price competition, premium price, price, quality, return on investment, ROI, targeted ROI, value


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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.