OK, last week we talked about product pricing basics -- especially as they relate to your brand … [Read more...]
Innovation and Entrepreneurship Need Effective Marketing, Not Just Money
Article first published as Marketiing as a Driver of Innovation and Entrepreneurship on … [Read more...]
Marketing Strategy: Is Impersonal Influence Ethical
Last week, we discussed personal or social influence as a tool of marketing strategy. Today, we are … [Read more...]