psychological pricing Archives

Product Pricing: Part 2

May 26, 2014 by Angela Hausman

OK, last week we talked about product pricing basics -- especially as they relate to your brand … [Read more...]

Innovation and Entrepreneurship Need Effective Marketing, Not Just Money

June 15, 2011 by Angela Hausman

Article first published as Marketiing as a Driver of Innovation and Entrepreneurship on … [Read more...]

Marketing Strategy: Is Impersonal Influence Ethical

August 2, 2010 by Angela Hausman

Last week, we discussed personal or social influence as a tool of marketing strategy. Today, we are … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

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