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Integrating Social Media into Your Marketing Strategy

January 13, 2023 by Angela Hausman 11 Comments

digital marketing campaigns fail

Social media marketing strategy builds on marketing concepts critical for the success of your … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, communication strategies, contests, Dunkin Donuts, IMC, marketing, Marketing Strategy, promotion, sales, social media, social media marketing strategy, Social network

Category Marketing: Getting Back to Marketing Basics

February 2, 2021 by Angela Hausman

category marketing

I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, convenience goods, pricing, promotion, shopping goods, specialty goods, unsought goods

8 Top Tips For Creating Promotional Items For Your Business

July 4, 2019 by Angela Hausman

promotional items

If you’re looking for a way to market your business that doesn’t involve using social media, writing … [Read more...]

Filed Under: Marketing Strategy Tagged With: IMC, promotion, promotional campaigns, promotional items, promotional products, promotional strategy

3 Tips for Surviving in the Attention Economy

December 14, 2016 by Angela Hausman

the attention economy

What's the attention economy, you ask? Well, everything is in short supply, which gives it value … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, attention economy, content marketing, noise, promotion, SEO, supply

Business Success Starts with Great Customer Service

July 26, 2012 by Angela Hausman

Business success has always been elusive, but, as the economy tightened, businesses stepped up their … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, brand, busienss success, customer service, Deming, marketing, promises, promotion, satisfaction, service audit, social media, twitter, Westin


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.