What's the attention economy, you ask? Well, everything is in short supply, which gives it value … [Read more...]
Business Success Starts with Great Customer Service
Business success has always been elusive, but, as the economy tightened, businesses stepped up their … [Read more...]
Marketing Strategy: Are the 4P’s of Marketing Obsolete?
Since the dawn of marketing time, the 4 P's formed the nexus of the marketing strategy we teach … [Read more...]
Integrating Social Media into Your Marketing Strategy
Social media is an increasingly widespread tactic to achieve marketing goals. But, like a hammer, … [Read more...]
How to Use Social Media to Replace your Publisher
Ever tried to publish a book or sell music without a publisher or recording studio? Its not easy to … [Read more...]
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