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Social Media Marketing Success: Building a Sound Strategy

February 11, 2021 by Angela Hausman

To achieve social media marketing success, you must build a sound marketing strategy, which is a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand obsessives, marketing, profitability, relationships, social media

Social Media Marketing is About Relationships: 3 Lessons

August 12, 2011 by Angela Hausman

Sometimes we forget that social media marketing is ALL about relationships -- that social networks … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: long term, profitability, relationships, social media marketing

You Promised: A Powerful Marketing Strategy

October 23, 2010 by Angela Hausman

Promises -- what do promises mean to your customers ... your employees? In this season of political … [Read more...]

Filed Under: Marketing Strategy Tagged With: boycott, brand, campaign promises, complaint, customer delight, customer satisfaction, customers, lawsuit, marketing, Marketing Strategy, President Obama, products, profitability, promises, service standards, zero defects

Benchmarking to Improve Your ROI

August 19, 2010 by Angela Hausman

Benchmarking should be an integral part of your marketing strategy because it has serious … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: benchmarking, customer satisfaction, Dominos, marketing, Marketing Strategy, performance, profitability, return on investment, ROI, sales, success

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.