profit Archives

Marketing and Profit

December 26, 2011 by Angela Hausman

Tough economic times always put even more pressure on the marketing function to PROVE it produces … [Read more...]

Building Strong Brands: Customer Relationships and Brand Loyalty

November 27, 2011 by Angela Hausman

Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]

How to Measure Marketing ROI

October 12, 2010 by Angela Hausman

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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