Tough economic times always put even more pressure on the marketing function to PROVE it produces … [Read more...]
Building Strong Brands: Customer Relationships and Brand Loyalty
Ever tried to put a number on how much a loyal customer is worth to your firm. David Aaker has and … [Read more...]
How to Measure Marketing ROI
No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]
Using a Product/ Market Grid for Successful Marketing Strategy
A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]