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You're here: Home » profit

Marketing and Profit

December 26, 2011 by Angela Hausman

proft strategy

Tough economic times always put even more pressure on the marketing function to PROVE it produces … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Apple, Google, Intel, marketing, Marketing Strategy, profit

Building Strong Brands: Customer Relationships and Brand Loyalty

November 27, 2011 by Angela Hausman

building strong brands

Ever tried to put a number on how much a loyal customer is worth to your firm.  David Aaker has and … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand loyalty, Customer loyalty, David Aaker, profit

How to Measure Marketing ROI

October 12, 2010 by Angela Hausman

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: advertising, attitude toward the brand, brand image, brand strategy, consumer confidence, financial measures, influence, Innovation Marketing, long term, market share, marketing, marketing effectiveness, marketing metrics, marketing ROI, Marketing Strategy, profit, return on investment, return on marketing investment, ROMI, short term, social media, traditional advertising, value

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

predictive analytics maximize ROI

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer, convenience, marketing, Marketing Strategy, primary market, product, product market grid, profit, safety, success


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.