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Why Most Innovative Products Fail and How to Make Sure Your’s Thrives

March 8, 2012 by Angela Hausman

Have a great idea?  Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, Innovation Marketing, innovative ideas, innovative products, marketing, products, social sharing, solutions, word of mouth

You Promised: A Powerful Marketing Strategy

October 23, 2010 by Angela Hausman

Promises -- what do promises mean to your customers ... your employees?  In this season of political … [Read more...]

Filed Under: Marketing Strategy Tagged With: boycott, brand, campaign promises, complaint, customer delight, customer satisfaction, customers, lawsuit, marketing, Marketing Strategy, President Obama, products, profitability, promises, service standards, zero defects

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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.