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Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman 1 Comment

bade product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

Listen to Consumers: Consumer Innovation For Your Next MagaProduct

November 5, 2011 by Angela Hausman

consumer innovation

Innovation is expensive and risky -- and the US is falling seriously behind emerging economies in … [Read more...]

Filed Under: Innovation Marketing Tagged With: consumer innovation, Eric von Hippel, HBR, Innovation Marketing, innovator, invention, product

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

predictive analytics maximize ROI

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

Filed Under: Marketing Strategy Tagged With: consumer, convenience, marketing, Marketing Strategy, primary market, product, product market grid, profit, safety, success

More Pricing Tools to Help Your Social Network Marketing Strategy

August 26, 2010 by Angela Hausman

coupons and discounts

Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: competition, customer attraction, elasticity of demand, marketing, marketing mix, Marketing Strategy, monetize your website, newsletters, price, pricing strategy, product, radical innovations, reputation, revenue management, sales, social media experts, Social network, social network marketing, videos


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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.