Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]
Listen to Consumers: Consumer Innovation For Your Next MagaProduct
Innovation is expensive and risky -- and the US is falling seriously behind emerging economies in … [Read more...]
Using a Product/ Market Grid for Successful Marketing Strategy
A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]