Innovation is expensive and risky -- and the US is falling seriously behind emerging economies in … [Read more...]
Why Would You Buy a Bad Product?
Why buy a bad product? I guess it depends on your definition of bad. Products that hurt people … [Read more...]
Week in Review: What’s Ahead
Innovation strategy was the topic for last week's posts: using both traditional and innovative … [Read more...]
Using a Product/ Market Grid for Successful Marketing Strategy
A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]
More Pricing Tools to Help Your Social Network Marketing Strategy
Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]
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