product Archives

Listen to Consumers: Consumer Innovation For Your Next MagaProduct

November 5, 2011 by Angela Hausman

Innovation is expensive and risky -- and the US is falling seriously behind emerging economies in … [Read more...]

Why Would You Buy a Bad Product?

February 10, 2011 by Angela Hausman

Why buy a bad product? I guess it depends on your definition of bad. Products that hurt people … [Read more...]

Using a Product/ Market Grid for Successful Marketing Strategy

October 7, 2010 by Angela Hausman

A Product Market Grid is a marketing strategy tool used in market segmentation and target marketing … [Read more...]

More Pricing Tools to Help Your Social Network Marketing Strategy

August 26, 2010 by Angela Hausman

Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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