Ask a Marketing Expert was a little sparse this week, but the discussion was very meaningful. Many … [Read more...]
Brand Image, PIVOT, and Paid PR
Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]
Definition of Marketing
The first in a series of videos on marketing and strategy. We welcome suggestions for future … [Read more...]
Marketing Research: What’s Your Part-Worth?
Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]
More Pricing Tools to Help Your Social Network Marketing Strategy
Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]