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Local Business: Resisting the Urge to Match the Competition

February 27, 2011 by Angela Hausman

Ask a Marketing Expert

Ask a Marketing Expert was a little sparse this week, but the discussion was very meaningful.  Many … [Read more...]

Filed Under: Ask a Marketing Expert, Customer Relationship Management, Marketing Strategy Tagged With: advertising, coupons, marketing, price, small business

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

Definition of Marketing

January 18, 2011 by Angela Hausman

definition of marketing series

The first in a series of videos on marketing and strategy. We welcome suggestions for future … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, brand, marketing, price, strategy

Marketing Research: What’s Your Part-Worth?

November 1, 2010 by Angela Hausman

marketing information system graphics

Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]

Filed Under: Innovation Marketing, Marketing Research, Marketing Strategy Tagged With: conjoint analysis, Marketing Research, over-engineering, price, sales, value

More Pricing Tools to Help Your Social Network Marketing Strategy

August 26, 2010 by Angela Hausman

coupons and discounts

Pricing is an often ignored component of marketing strategy, yet it is important for its … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: competition, customer attraction, elasticity of demand, marketing, marketing mix, Marketing Strategy, monetize your website, newsletters, price, pricing strategy, product, radical innovations, reputation, revenue management, sales, social media experts, Social network, social network marketing, videos

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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