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You're here: Home » predictive analytics

Marketing Analytics with SPSS or Managing Data for Insights

October 31, 2022 by Angela Hausman 13 Comments

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics Tagged With: business intelligence, Cognos, data mining, marketing dashboards, predictive analytics, SPSS, text analysis

Predictive Analytics: Predicting Customer Behavior to Improve ROI

March 5, 2021 by Angela Hausman

social analytics suck

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytic skills, analytics, big data analytics, descriptive analytics, predictive analytics

Tips for Measuring the ROI of Digital Marketing and Growing

February 25, 2021 by Angela Hausman

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: dashboards, descriptive analytics, digital marketing, market performance, Nielsen, predictive analytics, ROI

10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

the role of predictive analytics

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Harvard Business Review, Marketing Analytics, predictive analytics, translating analytics to action

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