predictive analytics Archives

Predictive Analytics: Predicting Customer Behavior to Improve ROI

September 8, 2017 by Angela Hausman

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

Marketing ROI: 9 Steps to a Better Measure

June 23, 2016 by Angela Hausman

ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI … [Read more...]

Digital Analytics: The Week in Review

April 14, 2016 by Angela Hausman

Digital analytics are increasingly important. Gone are the days of running a marketing campaign by … [Read more...]

7 Things You’re Messing Up in Measuring ROI

May 4, 2015 by Angela Hausman

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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