Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]
Predictive Analytics: Predicting Customer Behavior to Improve ROI
Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
Translating Analytics to Action: Right Metrics, Right Time
As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]
Marketing ROI: 9 Steps to a Better Measure
ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI … [Read more...]
Digital Analytics: The Week in Review
Digital analytics are increasingly important. Gone are the days of running a marketing campaign by … [Read more...]
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