Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
Marketing Analytics with SPSS or Managing Data for Insights
I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]
Tips for Measuring the ROI of Digital Marketing and Growing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]
10 Myths About Predictive Analytics
Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]
Translating Analytics to Action: Right Metrics, Right Time
As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]
