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10 Myths About Predictive Analytics

December 15, 2020 by Angela Hausman Leave a Comment

social media analytics

Business is tough and competition is brutal in a world where the internet expands your competition … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Coke, IBM, Oracle, predictive analytics, SAP, SAS, TechRadar

Predictive Analytics: Predicting Customer Behavior to Improve ROI

September 8, 2017 by Angela Hausman

social analytics suck

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytic skills, analytics, big data analytics, descriptive analytics, predictive analytics

Translating Analytics to Action: Right Metrics, Right Time

November 10, 2016 by Angela Hausman

the role of predictive analytics

As you see in the cartoon above, translating analytics to action is fraught with problems. Not the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: big data, Harvard Business Review, Marketing Analytics, predictive analytics, translating analytics to action

Marketing ROI: 9 Steps to a Better Measure

June 23, 2016 by Angela Hausman

measuring ROI

ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI … [Read more...]

Filed Under: Analytics in Action, Social Media Marketing Tagged With: conversion funnel, Digital Doughnut, marketing activities, marketing goals, marketing ROI, predictive analytics

Digital Analytics: The Week in Review

April 14, 2016 by Angela Hausman

social media direction

Digital analytics are increasingly important. Gone are the days of running a marketing campaign by … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, weekly recap of marketing Tagged With: digital marketing, digital marketing strategy, Loves Data, MarketingProfs, predictive analytics

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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