In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]
Perceptual Mapping: Beyond the Basics
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. … [Read more...]
The 5 Deadly Sins of Marketing
Actually, this post comes from a question I was asked last night at a startup event in DC -- What … [Read more...]
Brand Image, PIVOT, and Paid PR
Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]