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You're here: Home » positioning

Segmenting and Target Marketing: Psychographics

March 25, 2014 by Angela Hausman

perceptual map

In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: behavioral variables, buyer personas, demographic variables, geographic variables, positioning, psychographic variables, segmentation, target market

Perceptual Mapping: Beyond the Basics

April 21, 2013 by Angela Hausman

perceptual map

I get lots of comments and questions about an old post on perceptual mapping. I think this is great. … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: brand positioning, market research, market segment, marketing, perceptual mapping, positioning, target market

The 5 Deadly Sins of Marketing

June 29, 2012 by Angela Hausman

metrics guide success

Actually, this post comes from a question I was asked last night at a startup event in DC -- What … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: analyze, brand, market planning, marketing, marketing mistakes, Marketing Strategy, metrics, objectives, positioning, target market

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.