positioning Archives

Segmenting and Target Marketing: Psychographics

March 25, 2014 by Angela Hausman

In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]

Perceptual Mapping: Beyond the Basics

April 21, 2013 by Angela Hausman

I get lots of comments and questions about an old post on perceptual mapping. I think this is great. … [Read more...]

The 5 Deadly Sins of Marketing

June 29, 2012 by Angela Hausman

Actually, this post comes from a question I was asked last night at a startup event in DC -- What … [Read more...]

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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