MKT Maven

the intersection of marketing and digital media

  • Services
    • Data-Driven Digital Marketing
    • Content Marketing
    • Speaking
  • Free Website
  • Growth Tools
  • Blog
  • About
    • Contact Us
    • Privacy, Cookies, and Terms of Use
    • Guest Posts
    • Our Clients
    • Resume – Angela Hausman, PhD
You're here: Home » positioning

Segmenting and Target Marketing: Psychographics

March 25, 2014 by Angela Hausman

perceptual map

In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: behavioral variables, buyer personas, demographic variables, geographic variables, positioning, psychographic variables, segmentation, target market

Perceptual Mapping: Beyond the Basics

April 21, 2013 by Angela Hausman

perceptual map

I get lots of comments and questions about an old post on perceptual mapping. I think this is great. … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: brand positioning, market research, market segment, marketing, perceptual mapping, positioning, target market

The 5 Deadly Sins of Marketing

June 29, 2012 by Angela Hausman

metrics guide success

Actually, this post comes from a question I was asked last night at a startup event in DC -- What … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: analyze, brand, market planning, marketing, marketing mistakes, Marketing Strategy, metrics, objectives, positioning, target market

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

Connect with us:

MarketingLetterBuild a BrandGoogle+LinkedIN


Now, through Nov. 30 get a 40% discount on some options, plus free site migration

Join our Community

* indicates required
digital marketing strategy

Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

google rank checker

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

Follow us for the best of the web!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Analytics in Action
  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Analytics
  • Customer Relationship Management
  • Innovation Marketing
  • Social Media Tools
  • Back to Marketing Basics
  • consumer experience
  • mobile marketing strategy
  • Social Good Sundays
  • Content Marketing
  • Privacy, Cookies, and Terms of Use

Copyright © 2021 · Parallax Pro Theme on Genesis Framework · WordPress · Log in