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Are Your Management Styles Killing Your Business or Increasing Performance

December 24, 2020 by Angela Hausman Leave a Comment

management style and innovation

Your management styles can kill your business; dragging down efforts to grow the business and … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: exponential organizations, Innovation Marketing, management style, Microsoft, MIT, P&G, Salim Ismail, self-managed teams

5 Tips for Helping Your New Product Score Big!

January 6, 2015 by Angela Hausman

new product

As we're embroiled in the circus that is CES (consumer electronics show), I thought it made sense to … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: Apple, derivative products, market performance, new product, P&G, ROI, transformative products

The Secret to Social Media Success is HUMAN

February 25, 2014 by Angela Hausman

I know I post a lot about social media tactics and the importance of analytics on this site. That's … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: AG Lafley, analytics, big data, brand, business intelligence, human intelligence, P&G, social media success, WalMart

Analyzing Big Data: Handling the Avalanche

February 14, 2014 by Angela Hausman

metrics guide success

The world of social media marketing is divided into 2 camps: Those drowning, with no hope of … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: analyzing big data, big data, GE, Google Analytics, KPI's, P&G, Toyota

Marketing Jobs: KMart, Ford, National Geographic and More

September 25, 2011 by Angela Hausman

price

Here are marketing jobs available nationwide. Some marketing jobs are for marketing interns; others … [Read more...]

Filed Under: Marketing Strategy Tagged With: Cigna, Clicksposure, Coca Cola, Conoco Philips, Ford, KMart, National Geographic, Nielsen Company, Northwestern Mutual, P&G, PBS, Sears, The Dixon Group, The Nature Conservancy, Unilever

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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