persona Archives

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Targeting on Social Media: Back to Marketing Basics

March 21, 2017 by Angela Hausman

If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]

Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was … [Read more...]

He Has a Great Personality: Using Digital Footprints to Segment Markets

February 23, 2015 by Angela Hausman

Isn't that the line when someone tries to fix you up with a blind date -- he or she has a great … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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