It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]
Targeting on Social Media: Back to Marketing Basics
If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]
Are Social Media Analytics Lying to You?
I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]
He Has a Great Personality: Using Digital Footprints to Segment Markets
Isn't that the line when someone tries to fix you up with a blind date -- he or she has a great … [Read more...]