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You're here: Home » persona

5 Ways to Attract and Keep New Customers

March 15, 2019 by Angela Hausman

keep new customers

It is easy to become complacent once you’ve built your customer base to a certain level as a … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand image, brand personality, Branding, integrity, lead generation, logo design, persona

Targeting on Social Media: Back to Marketing Basics

March 21, 2017 by Angela Hausman

targeting

If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: Google Analytics, persona, target market

Are Social Media Analytics Lying to You?

February 27, 2015 by Angela Hausman

social media analytics

I ran across a Tweet about social media analytics the other day that looked like this: As a … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: goals, market performance, persona, social media, social media analytics, social platforms

He Has a Great Personality: Using Digital Footprints to Segment Markets

February 23, 2015 by Angela Hausman

5-factor personality model

Isn't that the line when someone tries to fix you up with a blind date -- he or she has a great … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: advertising, digital footprint, messaging, persona, personality, Proceedings of the IEEE


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.