perceptual maps Archives

Definition of Marketing Series: Marketing Strategy

February 22, 2011 by Angela Hausman

This installment of the Definition of Marketing Series defines marketing strategy; which was a feat … [Read more...]

Week in Review: What’s Ahead

October 11, 2010 by Angela Hausman

Innovation strategy was the topic for last week's posts: using both traditional and innovative … [Read more...]

Recap and Update of Last Week’s Marketing Strategies Discussion

August 7, 2010 by Angela Hausman

Yesterday, we had a very active session of "Ask a Marketing Expert" Friday. If you missed the … [Read more...]

How to Build Perceptual Maps

August 3, 2010 by Angela Hausman

Perceptual maps are an important element in determining marketing strategy for your firm. First, … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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