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You're here: Home » perceptual mapping

How to Build a Perceptual Map That Explodes Your ROI

October 16, 2020 by Angela Hausman

perceptual map

  Developing a perceptual map is an important element in determining marketing strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, consumer hot buttons, Marketing Strategy, perceptual map, perceptual mapping

Perceptual Mapping: Beyond the Basics

April 21, 2013 by Angela Hausman

perceptual map

I get lots of comments and questions about an old post on perceptual mapping. I think this is great. … [Read more...]

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: brand positioning, market research, market segment, marketing, perceptual mapping, positioning, target market


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