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You're here: Home » over-engineering

Marketing Research: What’s Your Part-Worth?

November 1, 2010 by Angela Hausman

marketing information system graphics

Want to know what the part-worth of a feature? This is a critical question in marketing research … [Read more...]

Filed Under: Innovation Marketing, Marketing Research, Marketing Strategy Tagged With: conjoint analysis, Marketing Research, over-engineering, price, sales, value

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